Would you eat more fruits and vegetables if SpongeBob, Patrick and Sandy Cheeks were featured on them and told you how good they were for you? Nickelodeon and parents are hoping you will.
SpongeBob SquarePants and Dora the Explorer aim to become even bigger celebs in the supermarket's produce aisle. Today, Nickelodeon will announce plans to put images of cartoon stars SpongeBob and Dora on packs of apples, pears, cherries and edamame (soybeans).
The move comes just one year after SpongeBob and Dora, each with about $2 billion in annual sales of consumer licensed products, first appeared on packages of carrots and Clementines. Entertainment rivals from Sesame Workshop to Disney have increasingly linked their most popular cartoon characters with fruits and veggies.
"My goal is to have every fruit a kid would want to eat with a Nickelodeon character," says Sherice Torres, licensing vice president at Nickelodeon. "We're trying to see how many places we can use our characters to encourage kids to eat more fruits and vegetables." Nickelodeon executives say they're serious about better-for-you foods.
SpongeBob SquarePants sets a good example in other ways, why not nutritionally too? Tell us if you think beacuse of SpongeBob SquarePants you'll eat more healthy snacks in the comments section!
From: stephinie
i love fruit and veg but of all dancing